Search Engine Optimization, or generally known as SEO, is a process of getting a more and more, genuine and authentic audience, reach and visibility to your website in search engine results. SEO helps you in getting the top ranks or top positions in all sorts of search engines.
There are so many SEO companies, which are providing SEO services in Lahore. These companies would help in getting so many advantages, related to your business, blog or websites.
Search Engine Optimization (SEO) has so many advantages, the most important and beneficial are that it provides a wider audience and reach to your website, helps in increasing your sales and leads, it is free and far more inexpensive than advertising, provides 24/7 promotion, builds trust and credibility in customers, as they search on Google and find your website on top. It also helps in creating brand awareness and equity. It is a long-term strategy and if you keep your content optimized and updated, it will take care of your website for 6 months or could up to 12 months. In short, it is the most affordable and smartest investment that you could make.
Here, you will be introduced to the top tricks and best SEO tips of 2019, so you can all get yourself benefited in the most affordable, efficient and effective way.
Know Your Audience
This is the most basic and important thing you need to know and understand. Get to know your targeted audience, which type of audience is going to see your website or products. What kind of content they prefer to watch. Whether they are going to read the content or they prefer visuals, i.e. images or videos.
Experts say that, if your audience is intended to watch visual content, no matter how much quality content you have written, it won’t grow your business. On contrary to that, if you provide your audience with the content of their choice and preference, Google is going to reward you for this.
Follow the 4 W’s rule
4 We are always a go-to in almost any basic business in life. Without them, you will not be able to understand the things at a better level. In SEO, you also have to keep them in mind. First, you need to know, WHO your audience is. Then, WHAT kind of information they need. Then, WHY they need that information and lastly, WHICH keywords they are going to use to find it. You need to know the answers to all these questions for a better understanding and SEO. If you get the answers to all these Ws, you will ultimately get the ranking of your website on the top of organic search engines.
Content is KING
This is the basic and a much-needed thing to understand. No doubt the content is king in SEO and ranking, but what does that even mean? You need to make your content by using specific keywords, related to your products, services and audience search. The content you create should be understandable, i.e. it should be conveying the message clearly. Then it should be organized. If there are no cohesion and coherence in your content, it would not be worth reading. It should be logical, i.e. try not to use cliché phrases or words, everything you write should make sense. And the last and most important thing is, that your content should be simple. If you will use complex terms or double meaning phrases, people will lose interest in reading it.
All these things will make your content great and people will stay longer on your page, through which Google will ultimately increase your ranking. You should provide the facts and figures in your content. This makes your content more credible and reliable. Along with whatever you write from some source, always cite the references from where you have taken the information, news or any statistics. This is a key to Credible SEO content.
Researches showed that it is one of the trends of SEO to go deeper into the content of your topic, you’re writing on, because according to a digital marketer Eric Enge, Google is “intensifying its focus” on content’s quality. Moreover, he said that “This trend is going to continue.”
The point here is, that how you go deeper in your content? This is a simple yet complex trick of SEO. The most basic is, write long posts, blogs or article, etc. this is one of the things which Google sees. Google posts the content which is longer in length and has more words, at least 1500 to 2000.
Explore your topic from different angles. This will open new facets of that topic in front of you and this will also help you in creating quality content.
Do proper research on the topic you are writing. Have a thorough study about a certain topic. Use search engines like Google Scholar, or read articles on JSTOR, etc., for having a clear and concise understanding of your topic.
Make your websites Mobile Compatible
As we all know that the number of mobile phone users is getting increased day by day. If you want your website to grow and really want to make it a success, you have to make it mobile compatible. Because the number of people, using and searching on mobile phone browsers is increasing, as compared to the users of the desktop. You can gain a large number of audience through it.
Mobile compatibility has become a necessity because it will provide you with more of the engagement and your chance of losing customers will get decreased. For this purpose, you have to optimize the performance speed of your website and secondly, you need to understand the mobile phone user searches.
Google has itself published that, if you want your website to be a success, then you must have a mobile version of it. If you don’t have it, it will still work as a desktop version, but for reaching the higher ranks, the mobile version is necessary.
According to technocrat, “Mobile Optimized Website is here to survive the long run”
This completely shows that how much important place mobile versions of websites have taken in SEO.
Role of Guest Posts
Guest posts or guest blogging, while following the Google guidelines, can also help you in SEO a lot. This is basically writing and posting your content on other websites. If you post on higher rank websites, these will help you in getting a higher position in search engine ranks. You should only post on relevant and authentic websites. You should not stuff the keywords while writing content for them and should only write for those where the content is curated.
Guest posts are one of the sources to create backlinks as well. The more backlinks your website has, the higher position it will get on Google.
Stay Up To Date and cite references
One of the most important things is to stay up to date. It has two factors. One is, that you have to keep your own-self updated with the latest trends and techniques of SEO. Have a proper study and knowledge about the trends and update your knowledge time to time with them.
The other is, that you also have to keep your content updated. Google updates the algorithms after a certain period of time and that might affect your SEO ranking. So, you must have to keep a check on them and update your data or content along with that to stay on top of Google’s rankings.
You should also provide the facts and figures in your content. This makes your content more credible and reliable. Along with whatever you write from some source, always cite the references from where you have taken the information, news or any statistics. This is a key to Credible SEO content.
Have a Responsive Web Page
You should invest in a faster speed for your webpage because speed matters a lot nowadays. Nobody is going to sit and wait for the content to load. That is why it is really important to have faster-loading pages so that it won’t annoy the users. According to a BBC news report, most of the users don’t wait for more than 3 seconds to load a page.
Along with that, your web page must be interactive, user-friendly, responsive and lively. Users get bored from a thing really soon and if your website lacks all these things, they aren’t going to stay for a longer time on your page. Which will ultimately affect your ranking on Google?
Voice Search Optimization
Voice searches are getting popular as with the passing time. The voice search SEO trend was seen getting popular so fast by the end of 2018 and it has increased a lot in 2019. It is expected to be one of the biggest SEO trends of 2020. This means that we need to update ourselves with voice search optimizations as well.
Virtual assistants like Google Assistant, Siri, Alexa, Cortana, etc. have changed the searching ways and it is considered to be the next big thing in the field of SEO. If you start working today on your voice search optimizations, you are definitely going to mark the SEO in the coming times!
Social media, blogging and visuals are a go to!
Who doesn’t know the power of social media in the current time? The websites which have a high number of social signals will be on the top of Google ranking. This is because they have a strong correlation between them, which cannot be neglected. Though it is not a direct source of promoting your site rank, it affects the ranking a lot. These signals are built through social sharing, and social media is the only way to get organic traffic which helps you in building those links.
Another way of increasing your page visibility in a really short span of time is blogging. Through blogging, you can reach a genuine and real audience. This will increase your web page’s reach. Blogging will also help you in getting traffic to your website.
One more important thing is, that you need to add visuals in your content. They could be any images or videos that could bring color to your content. Researches showed that people spend just a few seconds on pages which have no colors. It makes them bored and they leave. But contrary to that, 94 percent of the content enjoyed more views and stays which had videos and images in it.
Build links through blogging and make your content shared because link building has a special place in Search Engine Optimization and this will also maximize the engagement on your content.
Optimize your Content for Snippets
Snippets are the small boxes of relevant information. You should optimize your content for these snippets because Google determines that whether your content is able for the snippets or not and it only publishes that data on top which is, according to Google, is able to be published on snippets.
You only have to put some answers if general questions in your content, keeping in mind the general questions that users could ask or they could come in user’s minds. So, there may not be any kind of confusion left for them.
According to Technocrat, “Get the Rich Snippet to get rich in terms of visitors.”
The best SEO tips in 2019 are mentioned above. These tips and tricks will help any person to make their content optimized according to SEO standards, it will also help them in getting recognition and feature on the top rankings of search engines.
If you are not able to do it by your own self, due to lack of proper time or some other activities, there are so many software companies or SEO companies, working in Lahore, Pakistan, which are providing these SEO services in the most affordable and effective manner.